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Take a rest – drink Coca-Cola
Artist: Herbert Leupin
Year: 1953
Size: 128 x 90 cm / 50.4 x 35.4″
Price:
up to CHF3000 / EUR 3000 / USD 3000 (recommended price)
About this poster
Leupin's 1953 poster for Coca-Cola was an immediate favorite in Switzerland, and is now considered a poster classic. One of five posters he created for Coke in the mid-fifties, it revealed a transition out of a hyper-realistic style towards a looser, more relaxed approach. Now, only the Coke bottle and sign are realistic and are photographed - not drawn. Although one would never suspect it from the finished product, these were years of professional soul searching for Leupin. Fortunately for us, he found inspiration in his children's early drawings, and in the simplicity of caricature-based product posters like those of Leonetto Cappiello.
Artist: Herbert Leupin
Herbert LEUPIN was born in Beinwil am See in 1916. He lived in Basel and later in his life he moved to the Italian part of Switzerland, where he died in 1999.
Between 1932 and 1935, he was trained at the Basel School of Arts and Crafts, where he was taught by teachers such as Paul Kammüller, Hermann Eidenbenz and Donald Brun. After graduating, he did an internship at the Eidenbenz advertising firm in Basel... more
Herbert LEUPIN was born in Beinwil am See in 1916. He lived in Basel and later in his life he moved to the Italian part of Switzerland, where he died in 1999 ...
Between 1932 and 1935, he was trained at the Basel School of Arts and Crafts, where he was taught by teachers such as Paul Kammüller, Hermann Eidenbenz and Donald Brun. After graduating, he did an internship at the Eidenbenz advertising firm in Basel... more
Poster details
- Poster No.: 1489
- Artist:
- Company: Refresca AG, Zürich, CH
- Printer: Hug & Söhne AG, Zürich
- Country:
- Size: 128 x 90 cm / 50.4 x 35.4″
- Printing technique:Offset print
- Condition:
A-/J
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum. - Category:
- Style:
- Keywords:
- Publications:50 Jahre Schweizer Plakate, ausgezeichnet vom Eidg. Dep. des Innern - 50 years Swiss Posters selected by the Federal Department of Home Affairs
Das Plakat in der Schweiz
Das Schweizer Plakat - L‘affiche suisse - The Swiss Poster
Ein Jahrhundert im Weltformat - Schweizer Plakate von 1900 bis zur Gegenwart - Ausstellung Nov. 2001 - Januar 2002
Encyclopédie de L’Affiche
Herbert Leupin - Plakate Bilder Graphiken
Herbert Leupin
I Manifesti
Les plus belles affiches de Coca Cola
Museum für Gestaltung Zürich - Poster Collection 28 - Herbert Leupin
Plakatkunst von Toulouse-Lautrec bis Benetton - Price:
up to CHF3000 / EUR 3000 / USD 3000 (recommended price)
