Public Trade Fair Zurich 1932

About this poster

This is a drastically different image for an automobile and motorcycle exhibition. Baumberger has impeccably organized the image vertically on the paper, and depicted the three vehicles in a cut-out style. The sans-serif typography is set in the same rigorous approach under the image. He constructs the entire strong, efficient and modernist image using only two colors. Baumberger 172, Realisme 43.