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About this poster
It's interesting to compare Morach's dizzying, vertiginous promotion for Davos to the work of other posterists during the same period. Whereas Plinio Colombi or Emil Cardinaux took an Impressionistic approach. Morach translates the Cubo-Futurist style of his fine poster art into his work as a graphic designer. He dramatizes the landscape and cityscape of Davos, opposing both to an idyllic image of Switzerland. Morach was involved with cubism, dada and the Bauhaus movement, eventually arriving at an abstract style. He worked on murals, mosaics, carpet fabric design, glass painting and also taught applied painting from 1918 to 1953. In Switzerland's highly poster-conscious environment, Morach was a truly inspired posterist and one of the best.
Artist: Otto Morach
Otto Morach was born in Solothurn in 1887 and died in Zurich in 1973.
After training as a secondary school teacher, Otto Morach went abroad from 1909 to 1914 to study painting in Munich and then in Paris, where he witnessed the development of Cubism and Futurism. After the outbreak of war, he returned to Switzerland to work as a teacher and painter. During those years, he developed an independent force of e... more
Otto Morach was born in Solothurn in 1887 and died in Zurich in 1973.
After training as a secondary school teacher, Otto Morach went abroad from 1909 ...
Poster details
- Poster No.: 3767
- Artist:
- Company: Tourismus Davos - Verkehrsverein Davos, CH
- Brand:Davos, Graubünden / Grisons, CH
- Printer: Graphische Anstalt J. E. Wolfensberger AG, Zürich, CH
- Country:
- Size: 128.3 x 90.3 cm / 50.5 x 35.6″
- Printing technique:Stone lithograph in colours
- Condition:
A-/J
Very good condition. Picture preserved. Wrinkles and small tears, if any, restricted to edges. Mounted on acid-free Japanese vellum. - Category:
- Style:
- Keywords:
- Publications:Das Schweizer Plakat - L‘affiche suisse - The Swiss Poster
Ein Jahrhundert im Weltformat - Schweizer Plakate von 1900 bis zur Gegenwart - Ausstellung Nov. 2001 - Januar 2002
Encyclopédie de L’Affiche
Graubünden im Plakat - Tourismuswerbung 1890 bis heute
Museum für Gestaltung Zürich - Poster Collection 1 - Revue 1926
Museum für Gestaltung Zürich - Poster Collection 21 - Paradies Schweiz
Otto Morach (1887 - 1973)
Otto Morach zum 100. Geburtstag - Der Maler - Der Plakatmacher
Paradis à vendre - Un siècle d‘affiches touristiques suisses
Swiss Posters from Historism to Computer Design - Basel Poster Collection
